Ordinary Magic & Savannah Yoga Center

Owner: Kelley J Boyd
Location:  509 Barnard St, Savannah, GA 31401

To start, tell me a bit about yourself and your businesses.
I'm a Savannah, GA native, an artist at heart, and a nature-loving witch—a rare breed these days! It's true, we Savannah unicorns are becoming quite scarce. My passion for yoga blossomed 25 years ago, and my studio celebrates its 23rd anniversary this March! Even before that, at my very first job at age 15, I discovered a deep love for crystals, minerals, and all things natural.

We just entered into Savannah’s luckiest month of the year. What role does luck play in your life, products or business? 

I believe in magic, especially the magic found in everyday life. So, it might surprise you that I also believe love, passion, and hard work create opportunity and what some might call "luck."

The name Ordinary Magic is a fun play on words. How did you come up with this name? 

"Ordinary Magic" is actually a very literal name! There's so much magic all around us, but sometimes life experiences can make us lose sight of it. It's often found in what we consider mundane: a flock of birds perched on a power line, the rising of a full moon, or the dewy, sparkling spiderwebs that sway on the marsh grass tops on my way to work in the early mornings of March and April. I wanted the name to reflect that and remind others of the magic all around us!

What's the perfectly magical day look like for you? And do you have a favorite spot or thing about Savannah you’d like to share with our audience?
My perfect magical day is any time I can be outdoors, whether I'm digging in the dirt of my home garden, exploring a trail in search of mushrooms and native plants, or enjoying an early morning boat ride and the wonderfully familiar, earthy scent of the marsh in May!

The Indigo Cottage
Owners: Mark, Lisa, Lane McRae
Location: 148 Abercorn St • Savannah, Georgia

Tell me more about the name Indigo Cottage. 

Lisa’s and Lane’s family roots are in South Carolina dating back to colonial days. Their ancestors were some of the first rice and indigo planters as early as 1697. The name reflects the history as well as the desire to create a cottage feel selling products reflecting the Lowcountry lifestyle. 

What made you get into retail? How long have you been in the industry?

Lisa started her retail career working in high school in a clothing boutique. She went on to major in Marketing at Clemson University and continued in retail for many years. Lane, a recent College of Charleston graduate, interned in a small retail shop in Charleston and gained further retail experience in Savannah. She will bring a youthful and fresh approach to the business. 

When seeking relaxation, what's that perfect day look like?

Mark is a career banker and when he is not in the office, he and the family enjoy boating. They especially enjoy trips up to Daufuskie and Hilton Head on a bright, sunny day! 

Yours in Relaxation (and Discovery),
Cari

Connecting Community

For nearly 30 years, our founder, Cari Phelps, has been driven by a passion for storytelling, brand-building, and—above all—connecting with other small businesses. Throughout her career as a brand strategist and creative director, she has found the most rewarding part of her work in uncovering what makes each business unique.

Retail is tougher than ever for small businesses, which is why I’m launching Rising Tide—a monthly series celebrating local and regional businesses that stand out for their innovation, sustainability, and community connection.

In 2005, Cari co-founded cSpot, a networking group designed to bring together Savannah’s creative community. Meeting in different small business venues each month, cSpot fostered a spirit of collaboration that continues today under the leadership of Olive Ridley Studios.

She also introduced Savannah to its first-ever “pop-ups” in 2011—hosting them right in her own home—as a way to connect people with local makers and artisans, including her own brand, Salacia Salts. A few years later, she expanded this concept with Make Savannah, a platform to promote and market creative businesses through events, storytelling, and digital exposure.

From 2020 to 2025, Salacia Salts had a retail shop in historic downtown Savannah, where Cari spent five years connecting visitors and locals with her favorite regional makers. After selling the shop to The Indigo Cottage, she found herself once again drawn to her passion for championing small brands.

That’s why she launched Rising Tide—a monthly series dedicated to shining a light on regional and local businesses. Through Rising Tide, we continue our mission of uplifting creative entrepreneurs, sharing their stories, and fostering a community where small brands can thrive together. Because when one of us rises, we all do.

Follow the Tide

In addition to featuring a new business each month here on our blog, on social media and through our VIP email list, our Southern Charm subscription box will feature a collection of 4 Salacia products, along with our Rising Tide spotlight. Inspired by the beauty of the South and the sea, every box celebrates coastal charm and discovery. Subscribers will enjoy something extra from our Rising Tide feature of the month, plus surprises like gifts, samples, new Salacia products in development (be the first to try!) and exclusive invitations.