ForSight Unique Eye Care & Eye Wear - Dr. Erika Morrow
We connected with community supporter, personal friend, eyewear fashionista, and optometrist extraordinare Dr. Erika Morrow to learn more about what she does differently in her business.
Tell us about your business and why you got started.
After relocating to the Savannah area, I quickly realized I wasn’t going to find a workplace that allowed me to serve patients the way I believe they deserve. I was tired of working in offices that felt stale, rushed, and impersonal. I was tired of going to an office where I was expected to see a patient every ten minutes and could only provide sub-optimal care due to limited resources. I knew there had to be more to life and more to eye care, so I created ForSight.
In 2018, I began looking for the right location to bring truly personalized, elevated eye care to Savannah. I noticed there were no independent optometrists downtown, and I saw a tremendous opportunity to serve the community in a unique way. I eventually found the historic Thrifty’s building undergoing a full restoration on MLK and knew it was the perfect home. I studied traffic patterns, researched the needs of our local community and surrounding businesses, and built a practice centered around quality, intentional care, and unique eyewear.
At ForSight, we offer comprehensive, personalized eye exams and a curated boutique of independent eyewear brands you won’t find anywhere else in the region. What makes us unique is our commitment to time, service, and style: longer appointments, advanced technology, one-on-one attention, and eyewear that celebrates individuality. We believe eye care should be both thorough and joyful, and that glasses should feel like your favorite accessory, not an afterthought.
What’s your REAL JOB title?
Giver of Sight - I help people see beautifully and feel confident doing it. From precise eye health care to curating eyewear that reflects each person’s unique style, I turn “routine eye exams” into personalized experiences that celebrate vision, fashion, and community.
What’s the most FUN thing about your day job as a business owner?
The most fun thing would definitely be looking at beautiful irises all day long. Every single iris is unique, and it fascinates me. We had to check out exactly what is so fascinating, and look what Google revealed!
How does your business align with innovation, sustainability, or community engagement?
At ForSight, we use the most advanced technology throughout every eye exam to ensure our patients are seeing their very best and that their eyes remain healthy.
I am deeply committed to sustainability. We strive to be as paper-free as possible. Our guests complete forms electronically, and when a signature is needed, we use dry-erase markers and laminated pages instead of disposable paper. We partner with TerraCycle to recycle contact lens packaging waste and encourage our guests to bring in their used contacts, blister packs, and foil tops. Additionally, we team up with the Lions Club to collect, refurbish, and distribute donated eyewear to those in need.
Community engagement is at the heart of everything I do. In 2025 alone, ForSight has contributed over $17,000 in cash donations, 12 pairs of glasses, and sponsorships for six community events totaling more than $8,700. In addition to the countless hours of volunteer time that I personally contributed to many local NPOs. I believe that caring for our community is just as important as caring for its vision.
At Salacia, we’re all about relaxation. What does relaxation look like for you?
For me, relaxation means slowing down and soaking up the simple joys of life in Savannah. I love spending quiet time at home with my pups or strolling through our beautiful city. I also love exploring new restaurants and local shops, which Savannah has a lot of.
Dr. Morrow has contributed two beautiful cleaning cloths and eyeglass cleaning spray as a part of our Southern Charm Subscription Box. These cloths bear the brush strokes of local artist Katherine Sandoz. I'm selfishly excited to get my hands on one so I can carry her art with me on the go.
She has also offered our 25% off a complete pair of glasses and 30% off additional pairs purchased within 30 days of the initial order. Just mention Salacia when you visit or book your appointment.
Follow Forsight online on Facebook forsighteye or on instagram where they have a lot of fun educating and informing @forsighteye and Dr. Morrow directly at @4theloveofeyes




